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How Customers Think: Essential Insights into the Mind of the Market

How Customers Think: Essential Insights into the Mind of the Market
MSRP: $32.95
Your Price: $21.75
Savings: $ 11.20 ( 34% )
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Manufacturer: Harvard Business Press
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How Customers Think: Essential Insights into the Mind of the Market Features

ISBN13: 9781578518265
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
 

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Additional How Customers Think: Essential Insights into the Mind of the Market Information

A New Approach to Understanding How-and Why-Customers Buy

Despite the resources spent on market research, nearly 80 percent of thinking happens in our unconscious. Therefore, unearthing your customers' desires requires you to understand the "mind of the market is waiting to be explored.

BACK JACKET: "If you read this book carefully and actively, then you will never approach the disciplines of consumer behavior or market intelligence the same way again."-Anil Menon, Vice President, Worldwide Market Intelligence & Brand Strategy, IBM Corporation

"This book is invaluable to any CEO or marketing professional devoted to excellence."-Lars Pettersson, President and Chief Executive Officer, Sandvik AB
Make sure your competitors don't get there first.

 

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